Appadia Proximity Marketing

Full Proximity Advertising Service Now Available from US-based Ad Tech Company Appadia

About Appadia

San Jose, California⎼ In 2016, Appadia was created for shopping centers and retailers to disrupt the way we shop. The platform improves customer experience using location-based smart ads. This proximity advertising (PAD) platform sends relevant notifications (such as deals, news, events, and safety alerts) into the hands of shoppers based on location and preferences.

As trends evolve, retail technology is important for shoppers to engage with your brand. However, Appadia understands that not all markets are financially ready for retail tech yet. To combat this, Appadia created a business model with no investment from their clients. For a monthly subscription, Appadia provides the entire proximity advertising solution. The solution includes marketing software, a user-friendly dashboard, a branded and multilingual app, beacons, and more.

Adding Proximity Advertising Management 

This new business model is unrivaled in the retail industry. Appadia is now offering the same solution as above with the addition of  app management. The client will have a designated Appadia staff member updating the app and providing monthly reports. This solution will also be subscription-based. Appadia reinvests 50% of your subscription fee to promote your app through digital and print media.

Appadia is now considering malls for free trials up to 6 months to test this new service. To learn more about Appadia or the free trial, please contact us!

Bluetooth pushes notifications to the app user.

3 Benefits from Pairing Beacons and a Proximity Advertising App

Read time: 2 minutes

Appadia Mobile App

Before Bluetooth technology, proximity advertising has been in the form of QR codes and promotion signs. Now stores are seeing more conversions pairing Bluetooth beacons with a mobile app.

There are 3 major benefits from pairing beacons with an app that uses proximity advertisements:

  • Implementing multi-channel marketing
  • Enhancing customer experience
  • Tracking customer and store data

“The proximity marketing market is expected to be worth USD 52.46 billion by 2022 at a CAGR of 29.8% between 2016 and 2022.” (Source)

Implementing Multi-channel Marketing

Today, mobile apps are on the list of marketing channels for many businesses– small to corporate. This is largely due to the increase of smartphones worldwide and the time spent in mobile apps.

Customers want one thing: convenience.

Example: Customers scroll through promotions in the app before heading out to shop. Then, they save the deals they plan on using.

To benefit from Bluetooth beacons, you must pair them with an app to transmit data. Since beacons pinpoint the location of the app user, promotion notifications are very accurate and effective.

“40% of smartphone users said they would download the app if it provided offers on products they purchase.” (Source)

Communicating through a branded app improves customer loyalty. To maintain loyal customers, you must provide exclusive content. And by pairing beacons with your app, promotions reach the right customers at the right time with the right message, thus increasing sales conversions.

Enhancing Customer Experience

You can enhance customer experience and personalization by allowing the customer to choose the messages they receive through notification preferneces. Notification preferences can cover any number of topics such as women’s clothing, coffee, or electronics.

When passing a beacon, relevant notifications are sent to the app user’s smartphone such as:

  • Deals and promotions
  • News and events
  • Safety alerts

“67% of consumers said that if an app sent them messages and deals they would want them to be personalised to their preferences.” (Source)

Shopping centers are finding more experiential ways to attract customers by adding pop-ups, spas, gyms, apartments, etc. Soon, customers will enter a shopping center with no intentions of buying anything. However, proximity marketing will guide these customers into stores with tailored promotions.

Tracking Customer and Store Data

Beacons alone only collect location information, but the data becomes immense when paired with an app.

When is this relevant?

  • Personalizing customer experience
  • Optimizing proximity marketing campaigns

Example: If the app user logs into the app with social media, the data collected may include name, birthday, email, demographics, and more. With this info, you can personalize the in-app experience for the customer.

Read more about collecting data here!

Appadia Proximity Advertising Platform + App

  • Full proximity marketing campaign solution
  • Content management on a user-friendly dashboard
  • Subscription-based solution with no commitment

Request a demo here!

Appadia CEO Manna Justin

Manna Justin CEO of Appadia at MAPIC Cannes Conference: Blau Journal Podcast EP 22

Manna Justin, CEO of Appadia, had the privilege of sitting with Anthony Bayer from Blau Journal for his 22nd podcast episode recorded at MAPIC Cannes 2017.  Manna discusses the origins and applications of Appadia for the retail real estate industry. Learn more about the solution here!