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70% of all travelers have done travel research on their smartphone (Source). It’s time to consider a tourism app built for the Connected Traveler that will simplify the visitor’s planning process and optimize their stay in your city. Due to a TripAdvisor study, the term “Connected Traveler” was born.
- Lives in US (48%)
- Millennials (32%)
- Families (20%)
- No children (19%)
- Male (51%)
By definition, the Connected Traveler has used a smartphone to plan and book accommodations and activities before going on vacation. They’re more likely than the average traveler to use their smartphone for travel research while in their destination.
44% use their smartphone while on vacation to organize their trip more efficiently.
As a result, this will lead to increased visitor spending and planning longer trips. Also with proximity marketing as an app feature, you can improve branding, visibility, and cost-efficient marketing. This will benefit both your destination marketing organization and local businesses.
The Connected Traveler vs. All Travelers
The Connected Traveler may be the early adopter of your tourism app, but other travelers also make significant use of their phones for trip research. The table below compares the Connected Traveler using their smartphone on vacation with all travelers.
|The Connected Traveler||All Travelers|
Look for accommodation
|Look for restaurants||72%||
|Look for things to do||67%||
|Get directions/use maps||81%||
Integrating Proximity Marketing
With a tourism app, it’s best to include information about accommodation, shops and restaurants, activities, and wayfinding. There is a possibility to integrate proximity marketing into each one of these. Some examples are:
- Accommodation: welcome messages and exclusive offers
- Shops and restaurants: deals and promotions
- Activities: event times and nearby attractions
- Wayfinding: city culture and safety tips
No matter what, there’s always a way to send the right message to the right person at the right time using the Appadia proximity marketing platform.
Appadia Proximity Marketing Platform
- Proximity marketing for your city and local businesses
- Full-featured travel app with custom design and features
- Learn more about our other industry solutions here
For a proposal, please email Marissa Wehrer, Manager of Strategic Partnerships, at firstname.lastname@example.org.